Focused analysis: Editing

Beyonce - Ego


I chose to focus my close analysis on Beyonce's video for her song 'Ego' because i particularly like the editing. There is only one setting and two backing dancers therefore the video is quite simple, however the editing makes it more interesting and makes the audience want to keep watching. For example, the video starts of with a close up of Beyonce and as the music slows so does the camera tilts up from her feet to her waist focusing on her legs. As it comes to the first verse there is a long shot of Beyonce and her two backing dancers. It is from here that the editing gets interesting. The editing matches the beat in the music. For example when the beat is more distinctive the shot changes either from a close up to long shot or the other way round. I really like this technique and would like to use it in my own music video.